
{"id":28986,"date":"2022-04-27T11:52:31","date_gmt":"2022-04-27T11:52:31","guid":{"rendered":"https:\/\/ms-contentfactory.srv.vocento.in\/contentfactorylocal\/?page_id=28986"},"modified":"2022-04-28T10:44:24","modified_gmt":"2022-04-28T10:44:24","slug":"historia-presente-y-futuro-de-la-publicidad","status":"publish","type":"page","link":"\/content-local\/historia-presente-y-futuro-de-la-publicidad\/","title":{"rendered":"Historia,  presente y futuro de la publicidad"},"content":{"rendered":"<p>[vc_row][vc_column]\n  <div class=\"header\" style=\"background-image: url(\/content-local\/wp-content\/uploads\/sites\/10\/2022\/04\/Captura-4.png);\">\n      <div class=\"logos\">\n          <a href=\"enlace\"><img src=\"\" alt=\"\"><\/a>\n          <!--<a href=\"\">CONTENIDOS<\/a>-->\n      <\/div>\n      <div class=\"description-bunner\">\n          <h3>\n              Historia, presente y futuro de la publicidad\n          <\/h3>\n          <h1>\n              \n          <\/h1>\n      <\/div>\n  <\/div>\n  <div class=\"sub-header\" style=\"background-color: #2f82fe\">\n      <img src=\"\/content-local\/wp-content\/themes\/brandend_content_local\/addons\/assetsHeaderPortadilla\/img\/flecha-hacia-abajo.png\" alt=\"\">\n      <h4><\/h4>\n      <div><p>El sector analiza la situaci\u00f3n actual del mercado en la Comunitat Valenciana y c\u00f3mo ser\u00e1n los anuncios en los pr\u00f3ximos a\u00f1os con cuestiones sobre la mesa como el big data<\/p><\/div>\n  <\/div>\n  [\/vc_column][\/vc_row][vc_row][vc_column]\n    <link rel='stylesheet' id='thickbox-css' href='https:\/\/www.lasprovincias.es\/content-local\/wp-content\/themes\/brandend_content_local\/addons\/assetsHeaderPortadilla\/css\/style.css?888' media='all' \/>\n    <link rel='stylesheet' id='thickbox-css' href='https:\/\/www.lasprovincias.es\/content-local\/wp-content\/themes\/brandend_content_local\/addons\/assets\/css\/select2.min.css' media='all' \/>\n    <div class=\"container\"><div class=\"content-news\">\n                <div class=\"new\">\n                    <img src=\"\/content-local\/wp-content\/uploads\/sites\/10\/2022\/04\/01-tendencias.jpg\" alt=\"2\">\n                    <h2><a href=\"\/content-local\/diez-tendencias-que-marcaran-los-anuncios-del-futuro\/\">Diez tendencias que marcar\u00e1n los anuncios del futuro<\/a><\/h2>\n                    <p>Contenidos, canales y herramientas se deber\u00e1n adaptar al comportamiento de los usuarios...<\/p>\n                    <div class=\"leer\">\n                        <img src=\"https:\/\/www.lasprovincias.es\/content-local\/wp-content\/themes\/brandend_content_local\/addons\/assets\/img\/Flecha.png\" alt=\"\">\n                        <a href=\"\/content-local\/diez-tendencias-que-marcaran-los-anuncios-del-futuro\/\">Leer m\u00e1s<\/a>\n                    <\/div>\n                <\/div>\n\n            \n                <div class=\"new\">\n                    <img src=\"\/content-local\/wp-content\/uploads\/sites\/10\/2022\/04\/02-Xavi-Sempere.jpg\" alt=\"1\">\n                    <h2><a href=\"\/content-local\/hay-que-entender-al-consumidor-por-encima-de-todo\/\">\u00abHay que entender al consumidor por encima de todo\u00bb<\/a><\/h2>\n                    <p><span style=\"font-weight: 400\">Xavi Sempere, presidente de ComunitAD<\/span>...<\/p>\n                    <div class=\"leer\">\n                        <img src=\"https:\/\/www.lasprovincias.es\/content-local\/wp-content\/themes\/brandend_content_local\/addons\/assets\/img\/Flecha.png\" alt=\"\">\n                        <a href=\"\/content-local\/hay-que-entender-al-consumidor-por-encima-de-todo\/\">Leer m\u00e1s<\/a>\n                    <\/div>\n                <\/div>\n\n            \n                <div class=\"new\">\n                    <img src=\"\/content-local\/wp-content\/uploads\/sites\/10\/2022\/04\/03-Juanvi-Falco.jpg\" alt=\"1\">\n                    <h2><a href=\"\/content-local\/la-comunicacion-publicitaria-y-las-relaciones-publicas-son-el-principal-impulsor-del-consumo\/\">\u00abLa comunicaci\u00f3n publicitaria y las relaciones p\u00fablicas son el principal impulsor del consumo\u00bb<\/a><\/h2>\n                    <p><span style=\"font-weight: 400\">Juanvi Falc\u00f3, presidente del Colegio de Publicitarios y RRPP de la Comunitat<\/span>...<\/p>\n                    <div class=\"leer\">\n                        <img src=\"https:\/\/www.lasprovincias.es\/content-local\/wp-content\/themes\/brandend_content_local\/addons\/assets\/img\/Flecha.png\" alt=\"\">\n                        <a href=\"\/content-local\/la-comunicacion-publicitaria-y-las-relaciones-publicas-son-el-principal-impulsor-del-consumo\/\">Leer m\u00e1s<\/a>\n                    <\/div>\n                <\/div>\n\n            \n                <div class=\"new\">\n                    <img src=\"\/content-local\/wp-content\/uploads\/sites\/10\/2022\/04\/04-Jose-Amiguet.jpg\" alt=\"1\">\n                    <h2><a href=\"\/content-local\/29020-2\/\">\u00abNo se trata solo de crear anuncios, sino de dar valor a\u00f1adido a una marca\u00bb<\/a><\/h2>\n                    <p><span style=\"font-weight: 400\">Jos\u00e9 Manuel Amiguet, vicerrector de Desarrollo Estrat\u00e9gico y Comunicaci\u00f3n y secretario general de la Universidad CEU Cardenal Herrera<\/span>...<\/p>\n                    <div class=\"leer\">\n                        <img src=\"https:\/\/www.lasprovincias.es\/content-local\/wp-content\/themes\/brandend_content_local\/addons\/assets\/img\/Flecha.png\" alt=\"\">\n                        <a href=\"\/content-local\/29020-2\/\">Leer m\u00e1s<\/a>\n                    <\/div>\n                <\/div>\n\n            \n                <div class=\"new\">\n                    <img src=\"\/content-local\/wp-content\/uploads\/sites\/10\/2022\/04\/05-Maria-Angeles-Varvaro.jpg\" alt=\"1\">\n                    <h2><a href=\"\/content-local\/la-publicidad-exterior-puede-superar-pronto-a-la-television-tradicional\/\">\u00abLa publicidad exterior puede superar pronto a la televisi\u00f3n tradicional\u00bb<\/a><\/h2>\n                    <p><span style=\"font-weight: 400\">Mar\u00eda \u00c1ngeles Varvar\u00f3, directora de AdOOH Comunicaci\u00f3n<\/span>...<\/p>\n                    <div class=\"leer\">\n                        <img src=\"https:\/\/www.lasprovincias.es\/content-local\/wp-content\/themes\/brandend_content_local\/addons\/assets\/img\/Flecha.png\" alt=\"\">\n                        <a href=\"\/content-local\/la-publicidad-exterior-puede-superar-pronto-a-la-television-tradicional\/\">Leer m\u00e1s<\/a>\n                    <\/div>\n                <\/div>\n\n            \n                <div class=\"new\">\n                    <img src=\"\/content-local\/wp-content\/uploads\/sites\/10\/2022\/04\/06-Opinion-Sol-Almazan.jpg\" alt=\"2\">\n                    <h2><a href=\"\/content-local\/creatividad-con-sentido-comun\/\">Creatividad con sentido com\u00fan<\/a><\/h2>\n                    <p>Sol Almaz\u00e1n directora de Karisma Ideas y Cominicaci\u00f3n,...<\/p>\n                    <div class=\"leer\">\n                        <img src=\"https:\/\/www.lasprovincias.es\/content-local\/wp-content\/themes\/brandend_content_local\/addons\/assets\/img\/Flecha.png\" alt=\"\">\n                        <a href=\"\/content-local\/creatividad-con-sentido-comun\/\">Leer m\u00e1s<\/a>\n                    <\/div>\n                <\/div>\n\n            \n                <div class=\"new\">\n                    <img src=\"\/content-local\/wp-content\/uploads\/sites\/10\/2022\/04\/07-Zenith.jpg\" alt=\"1\">\n                    <h2><a href=\"\/content-local\/la-creatividad-es-la-esencia-del-desarrollo-y-la-innovacion\/\">\u00abLa creatividad es la esencia del desarrollo y la innovaci\u00f3n\u00bb<\/a><\/h2>\n                    <p><span style=\"font-weight: 400\">Jos\u00e9 Mar\u00eda Rubert. CEO de Zenithbr<\/span>...<\/p>\n                    <div class=\"leer\">\n                        <img src=\"https:\/\/www.lasprovincias.es\/content-local\/wp-content\/themes\/brandend_content_local\/addons\/assets\/img\/Flecha.png\" alt=\"\">\n                        <a href=\"\/content-local\/la-creatividad-es-la-esencia-del-desarrollo-y-la-innovacion\/\">Leer m\u00e1s<\/a>\n                    <\/div>\n                <\/div>\n\n            \n                <div class=\"new\">\n                    <img src=\"\/content-local\/wp-content\/uploads\/sites\/10\/2022\/04\/D134215.jpg\" alt=\"2\">\n                    <h2><a href=\"\/content-local\/la-clave-es-generar-campanas-creativas-que-lleguen-al-publico-objetivo-y-despertar-su-emocion\/\">La clave es generar campa\u00f1as creativas que lleguen al p\u00fablico objetivo y despertar su emoci\u00f3n<\/a><\/h2>\n                    <p><span style=\"font-weight: 400\">La publicidad forma parte de la vida diaria de las personas, desde que, posiblemente, el hombre tenga memoria<\/span>...<\/p>\n                    <div class=\"leer\">\n                        <img src=\"https:\/\/www.lasprovincias.es\/content-local\/wp-content\/themes\/brandend_content_local\/addons\/assets\/img\/Flecha.png\" alt=\"\">\n                        <a href=\"\/content-local\/la-clave-es-generar-campanas-creativas-que-lleguen-al-publico-objetivo-y-despertar-su-emocion\/\">Leer m\u00e1s<\/a>\n                    <\/div>\n                <\/div>\n\n            <\/div><\/div>[\/vc_column][\/vc_row][vc_row][vc_column el_class=\u00bbpre-footer\u00bb]\n        <div class='bloque'>\n         <div class='compartir'><p>Compartir<\/p><ul>\n                <li class='facebook'>\n                            <a href='https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/lasprovincias.es\/content-local\/historia-presente-y-futuro-de-la-publicidad\/' class='bcl-compartir-fb' target='_blank' title='Compartelo en Facebook' rel='nofollow'>\n                        <i class='facebook'><\/i>\n                    <\/a>\n                <\/li><li class='twitter'>\n                    <a href='https:\/\/twitter.com\/intent\/tweet?text=https:\/\/lasprovincias.es\/content-local\/historia-presente-y-futuro-de-la-publicidad\/' class='bcl-compartir-tw twitter' target='_blank' title='Compartelo en Twitter' rel='nofollow'>\n                        <i class='twitter'><\/i>\n                    <\/a>\n                <\/li><li class='whatsapp'>\n                    <a href='whatsapp:\/\/send?text=https:\/\/lasprovincias.es\/content-local\/historia-presente-y-futuro-de-la-publicidad\/' class='whatsapp' target='_blank' title='Compartelo en whatsapp' rel='nofollow'>\n                        <i class='whatsapp'><\/i>\n                    <\/a>\n                <\/li>\n                   <\/ul><\/div>\n        <div class='pie-ad '>\n            <p>Contenido desarrollado por\u00a0<strong>Content Factory, la unidad de contenidos de marca de Vocento,<\/strong>\u00a0con\u00a0<strong>CLIENTE<\/strong>. En su elaboraci\u00f3n no ha intervenido la redacci\u00f3n de este medio.<\/p>\n        <\/div><\/div>[\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][\/vc_column][\/vc_row][vc_row][vc_column][\/vc_column][\/vc_row][vc_row][vc_column el_class=\u00bbpre-footer\u00bb][\/vc_column][\/vc_row]<\/p>\n","protected":false},"author":21,"featured_media":28988,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"acf":[],"_links":{"self":[{"href":"\/content-local\/wp-json\/wp\/v2\/pages\/28986"}],"collection":[{"href":"\/content-local\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"\/content-local\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"\/content-local\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"\/content-local\/wp-json\/wp\/v2\/comments?post=28986"}],"version-history":[{"count":5,"href":"\/content-local\/wp-json\/wp\/v2\/pages\/28986\/revisions"}],"predecessor-version":[{"id":29203,"href":"\/content-local\/wp-json\/wp\/v2\/pages\/28986\/revisions\/29203"}],"wp:featuredmedia":[{"embeddable":true,"href":"\/content-local\/wp-json\/wp\/v2\/media\/28988"}],"wp:attachment":[{"href":"\/content-local\/wp-json\/wp\/v2\/media?parent=28986"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}